Howdy, I’m Doug
I’m an Advertising Strategy and Tech Executive with Client (Retail, CPG), Agency and Platform Experience
My Approach
Seeing the forest for the trees
I build big businesses ($xxxMM) under the aegis of even bigger businesses ($xxB). How? By uncovering market-based opportunities and the mechanisms to operationalize.
Areas of Expertise: Media, Partnership Strategy, Corporate Strategy, Sales & Go-To-Market Strategy, Digital Media, Ad tech/Marketing Tech, Sales Enablement, Retail/CPG, Data Collaboration
Circana (FKA IRI) https://www.circana.com
2022-Present
VP, Media, commercial leadership across Circana’s largest clients including sell side partners and agencies
Circana is a data analytics and media company Sales: $XB, Staff: 10,000+, Managed 7+
Work Experience
2013-Present
LiveRamp https://liveramp.com
2020-2022
Director CX and Service Sales, Safe Haven, Ensuring service package attachment to all enterprise contracts
LiveRamp is a data enablement platform powered by identity. Sales: $XXXMM+, Staff: 1K+, Managed 5+.
Google https://google.com
2015-2020
Global Sales Activation Lead, SMB Global, delivered and led business and strategic development for YouTube Ad solutions for small businesses.
Regional Sales Activation Lead, Americas, go-to-market lead for YouTube ad formats for large customers.
Candyspace www.candyspace.com
2013 – 2015
Account Director, digital agency lead for consumer and professional brands at Colgate Palmolive Account
Candyspace (nee Joule) Is a mobile-first marketing agency Sales: $50MM, Staff: 100, Managed 3.